It was a proud moment for all of us at CJ Harley St as we unveiled our new skincare range at the launch on 13th Sept. For the past year we have been working closely with Bianchi Dama, one of the UK’s leading elite cycling teams, to develop the products.
The resulting products, Active Cleanse and Enhance & Protect, are the only two skincare products that you will need to cleanse, enhance and protect your skin. They have been through multiple rounds of trials and feedback with the team to get to this point. The team all work or study full-time as well as training and racing in their spare time and at the weekends so there really was no one better placed to help us develop this range of skincare for demanding lifestyles and other sports.
There has never been a collaboration like this at such a high level of female sport so not only is the partnership innovative but the products themselves are innovative. You can find out more about them here.
We wanted to celebrate our partnership with Bianchi Dama, our newly-revamped website and launch our products to the public so we held an event at Plexal, the innovation centre in East London that is packed with exciting start-ups from every sector.
We appreciated the support of other companies at the event, who are at the forefront of their fields including Thomson & Scott who have just launched their range of sparkling rosé wine in a can with less than 3g of sugar per litre, Love Smoothies who create frozen fruit and vegetable smoothie packs for cafes, restaurants and supermarkets and Menabrea, an Italian beer brand that fits with the Italian heritage of the Bianchi brand. We were also supported by our accountancy partners Gerald Edelman and our lawyers Charles Russell Speechleys and Keltie
At the event, attendees were given the chance by Bianchi UK to try out some of their range of bikes around the Queen Elizabeth Olympic Park, led by the Bianchi Dama team. For some it was their first time on a premium road bike and judging by the smiles and excitement, it won’t be their last. Bianchi UK also kindly provided a Bianchi Ultra for one lucky person to win. John Wells was the winner and below is the winning photo (picked at random from all of the entries).
Bloggers and influencers from fitness, cycling and fashion publications were invited to try out the products and we look forward to hearing their reviews once they’ve had a chance to really put the products through their paces.
We hosted a panel discussion with three of the Bianchi Dama team, the team manager and the team mechanic, all of whom gave fascinating insights into their racing season, training habits and how they use the CJ Harley St products to keep their skin in top condition.
We are developing body and hand-care products with the team, so watch this space for updates on our range.