No skincare development has ever been established with such an active team racing at a national level

Bianchi Dama is one of the UK’s leading elite female cycling teams They led the development and testing of the products. They briefed us on what they needed and put the products to the test under demanding conditions from the cold and wet to racing in heatwaves. We spent over a year developing and testing with Bianchi Dama and their input and feedback crucial in the development of these high performing products. It was the fact that the team work during the day and their training is done in the evenings and weekends, and over the race season they are racing most weekends, really appealed to us to develop the products with them. If you are an active person then you can be assured that these products will work for you. The team have many different skin types and combinations including oily, dry and super sensitive. Therefore we had to make these products work for every member of the team. We only moved to production stage when every member was happy with the products. It would have been much easier and quicker to give them products to endorse but that wasn't the right thing to do. The team are disciplined, dedicated and have been fantastic to work with. We have created really unique high performing products together, which we couldn't have done without them. Bianchi Dama challenged us to create just two products instead of the multiple products that they usually have to travel with. Together we have created a highly effective and simple daily skincare regime to improve your skinhealth now and for the future. For all skin types (especially sensitive skin) and genders

A VALUABLE PARTNERSHIP

"These products have become part of the team’s everyday skincare routines as well as being used during training and racing. I trust that the products are looking after my skin during everything it goes through as we cycle in all weathers and that can really take its toll. We’re excited to have been involved at such a high level in the development of this range."

Sarah King, Bianchi Dama rider and road captain

"Not only is this an interactive and valuable partnership, it is unique in women’s sports sponsorship, as no product development has ever been established with such an active team racing at a national level. The platform that this relationship provides will enable Charles James to develop and market a product that has genuinely been through a tough testing process with these active sportswomen. The relationship with the team is very strong, open and both parties share ideas freely, both recognizing that the development stage is just the first of many important steps along the path to make the CJharleyst skincare range a real success story."

David Walters, Bianchi Dama Team Manager 

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